Marketing and website research

Explore campaign, search and measurement tools for a defined business question.

19 tools ยท Listed alphabetically

How to compare these tools

Research tools estimate opportunities, campaign tools distribute messages, and analytics tools measure configured events. Set the question and measurement plan first so reports do not become a substitute for decisions.

  • Review consent and permissions before collecting visitor or contact data.
  • Keep date ranges and report settings consistent.
  • Confirm campaign budgets and publishing access before enabling automation.

Ahrefs

Search analysis

Ahrefs provides tools for examining websites, search topics and backlink data.

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Brevo

Customer messaging

Brevo provides account tools for managing customer messages and campaigns.

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Hotjar

Visitor feedback

Hotjar provides tools for exploring website behavior and collecting visitor feedback.

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