Where Google Analytics fits
Choose it when you need to measure a defined visitor journey rather than count visits alone.
Check before you choose
Plan event names, consent handling and access permissions before adding tracking code.
Find the right edition
Start with the destination for your device or the publisher's website. Use the current requirements and terms there to confirm the edition you need.
Compare the workflow
Research tools estimate opportunities, campaign tools distribute messages, and analytics tools measure configured events. Set the question and measurement plan first so reports do not become a substitute for decisions.