Where Hotjar fits
Use it to investigate a specific usability question on a site you manage.
Check before you choose
Configure masking and consent controls before collecting sessions or form-related data.
Find the right edition
Start with the destination for your device or the publisher's website. Use the current requirements and terms there to confirm the edition you need.
Compare the workflow
Research tools estimate opportunities, campaign tools distribute messages, and analytics tools measure configured events. Set the question and measurement plan first so reports do not become a substitute for decisions.