Where WhatsApp Business fits
Choose it for a small business that needs an identifiable contact profile and organized conversations.
Check before you choose
Decide who owns the phone number and how messages will be handled when staff change.
Find the right edition
Start with the destination for your device or the publisher's website. Use the current requirements and terms there to confirm the edition you need.
Compare the workflow
Public posts, private accounts and business conversations require different settings. Consider discoverability, audience control and account ownership before making a platform central to your personal or professional identity.